Bob Bradley: Public Relations and Licensing

Thursday night’s class was a memorable one, featuring author of the book ‘Public Relations for Musicians’ ... @mrbobbradley !!!

On top of his PR and Marketing work, Bob owns the publishing catalog Gas Can Music, which is a collection of hundreds of tracks in multiple genres including rock, indie and hip-hop. Since 2011, the music has been licensed across multiple channels in film, TV, video games and web platforms.

Bob spoke on the importance of networking, building relationships, engaging with your community, and keeping a positive image for your brand.

After Bob’s lesson, teachers and students finalized the structure for our first song. The structure we decided on is the most popular structure in pop music today……. Verse-Chorus-Verse-Chorus-Bridge-Chorus.